If you took Marketing 101 in school, you’d remember the four types of media: owned, paid, shared, and earned. Of course, shared and earned media are the most important, but what if those shared channels go offline? Unlike your website, blog,…
Video is Still the Number One Entertainment and Messaging Medium Since the late 1950s, almost everyone has had a video screen sitting in their living room. It’s called television, and we’ve been in love with it since Howdy Doody and…
As brands seek to bring humanity back into their marketing efforts, be prepared to incorporate video. Wistia’s State of Video Report (2022) says that many companies will be increasing their video budgets. And it’s no wonder. Two years into the pandemic and…
Remember Emeril Lagasse? The Famous TV chef? He was best known for kicking his food up a notch by adding extra spices and seasoning to his dishes. He’d throw them on and yell BAM! People loved it. There were t-shirts even –…
Livestreaming has emerged as one of the best ways to keep people connected with so much closed down due to the ongoing pandemic. Nonprofit groups have had to get very creative this year in order to keep up their charitable…